What if you were able to develop a much more efficient and targeted email marketing campaign based on your approach to list building?
I think its possible and the end result may be a more satisfied group of customers and site visitors and an improved bottom line.
If your website has multiple product lines you may be able to segment your email marketing campaign to reflect the actual interests of your site visitor. The truth is you may be surprised at how this can help you pinpoint areas of interest by your motivated site visitor while minimizing potential inbox clutter for your customers.
Lets say, for the sake of example, you have a company that sells lotions, shampoos and conditioners. You could work to develop list-building techniques using a broad range appeal, but for a more focused approach to email marketing you can develop a separate list service for each broad category.
In this case you may have one list for shampoos, another for lotions and a third for conditioners. It may be that you have site visitors who have an interest in all three, but there will also be some that are interested in one specific product line. You have the ability to keep them happier by developing a means of alerting them to sales and product information related specifically to a product line of their choosing.
If, hypothetically, the product line is shampoos then you provide an opt in link that allows the site visitor to sign up for information about shampoos only.
This list building procedure allows you to better grow your email-marketing list in an organized, yet laser focused manner.
This may seem like more work than you may want to do, but the truth is this gives you greater control and flexibility in satisfying the informational needs of those on your list.
By targeting your online list building efforts you are letting your customers know you are aware of the value of their time and are willing to do what it takes to ensure they are only contacted when there are sales, coupon code offers or new information about the product line they chose.
You can use phrasing like, Click to be alerted to special sales of this product.
Some visitors may want to be included in every list you have available, but for those who may have limited interest in most products, but large interest in a particular product, a more focused approach could help you retain these individuals as consumers of your product line.
In list building it is appropriate to get specific and stay focused.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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